In case you are wondering, “Do I even need SEO? What are the benefits of SEO?”, you have reached the right place to get all your answers. SEO is not just an add-on anymore. With so many of your competitors getting their website optimized, it becomes quintessential to get your website optimized too.
Did you know that only 5% of people searching for your services ever go to the second page on Google? As per analysis by Backlinko, only 0.78% of traffic ever clicks on any link on the second page of Google.
This means it is not longer enough to have a website. It’s important to have it on the first page of Google. Search Engine Optimization, or SEO, is the marketing tactic that helps you get there. And that’s one of the many benefits of SEO.
All the benefits listed below eventually lead to increased revenue for you. See below how they all are connected.
SEO helps you build website credibility
Many users tend to overlook the fact that Google is not just a free search engine, it’s also a business. Just like any other successful business, it thrives on user satisfaction. Thus, they must show only the top quality pages that have the exact information that Google’s users are searching for.
For instance, if a user sees diapers’ website in search results while he’s looking for shoes, he would be disappointed with Google search results. He might eventually jump off to another Search Engine. This applies not just to Google but any search engine like Bing, Yahoo, duckduckgo etc.
SEO helps you build that trust in Google, by convincing Google Algorithm that your website is of top quality in terms of content and performance. The trust you build has a technical name – Domain Authority. Greater the domain authority, higher Google ranks you.
All that a good SEO specialist does is build your Domain Authority. But, it’s not as simple as it sounds. Devil is in the detail. This is the biggest of benefits of SEO.
Okay, Google is happy. But how does that benefit you?
You get highly relevant traffic.
When you show relevant content and also tell Google about your services, Google sends the right audience to your website. That happens only when you use relevant keywords for your business.
For instance, assume you are a Zumba trainer in Bangalore. If you are getting traffic from Hyderabad, then even though a lot of people might be visiting your website, many people will not turn into customers. Similarly, if people searching for ‘Dance classes in Bangalore’, then unless you have other dance forms as your services, you will not get leads.
But, once you get the keyword right, you get huge number of visits on your website. Those visits are from people who are interested in exact service you provide. For instance, assume you are a security equipment reseller, and you sell CCTVs. If your SEO efforts are on point, you will get visits from people who want to buy CCTV camera and not door locks which come under the category of security equipment.
Now, what would that mean?
More Revenue from your website
Most of the visitors are high quality leads. They will want to spend more time on your website and consume more content. This means your sales team has higher success. As a result, your conversion rate would be off the charts!
Thus, you will generate more revenue for your business from the same website.
In addition, you can integrate Email Marketing on your website. This means you can have your leads and customers sign-up for your content and target them on a regular basis. This shall ensure that your audience is not lost and they keep coming back and buying from you.
Greater control than Google Ads
A good Google Ads campaign mentions the days and time slots when the ads should appear. For instance, if you are a Real Estate Agency who works from 9AM to 6PM, you may want the ads to be displayed only in that time duration. This is to ensure the Ad Budget is used optimally.
However, SEO helps you get and stay on the first page of Google 24 x 7. What that means? You are in business 24 x 7. You can generate leads even while you sleep! A list of leads will be available next morning. Majority of those leads will be ready to be converted.
SEO will become your primary source of leads at a cheaper rate than Google Ads or any PPC platform.