Fiverr is a highly competitive platform with sellers across the experience range. It is becoming challenging to stand out from the crowd, getting Fiverr orders is a daunting task but it is not impossible. In this post, we talk about Fiverr gig SEO.
So, how to do SEO for Fiverr Gigs?
Here are top 7 tips to SEO optimize your Fiverr gigs:
- Understand Fiverr Algorithm
- Don’t compete with Level Sellers
- Find your real competition with Fiverr search filters
- Think from the buyers’ perspective
- Gather keywords manually
- Create a word cloud to find the most common keywords
- Put a spin on your gig title to stand out from the crowd
Before we touch upon the SEO subject, we will cover some elements that will impact your SEO decisions. Let’s jump into them.
Related Article: How to get your first order on Fiverr?
Understand Fiverr Gig Ranking Algorithm
When the buyer visits Fiverr, they usually type their requirement into the Fiverr search bar. If they do not see relevant results, they will go to another platform. To prevent that, Fiverr has developed an algorithm to qualify good gigs and show them at the top of the search results page.
This algorithm takes into account the keywords used in the gig and the ratings.
What is a Fiverr Keyword? The sets of words or phrases that buyers enter into the Fiverr search bar to find relevant gigs that serve their requirement is termed as a keyword.
In addition, Fiverr sets every new seller with a set of Goals. If you accomplish them, Fiverr promotes you to Level 1 seller, and then Level 2 seller, going right up to Top Level Seller. This is a badge that certifies you as a trustworthy seller. Fiverr also has Fiverr Pro sellers who have provided stellar service outside the Fiverr platform.
In short, here’s the Fiverr hierarchy:
New Seller -> Level 1 Seller -> Level 2 Seller -> Top Level Seller
The Fiverr algorithm also looks at your reviews and orders completed. It serves primarily top rated sellers who have delivered a bunch of orders. It also checks which sellers are online.
It’s worth noting that the Fiverr search algorithm is designed to provide top search results for the buyers. As a seller, you need to try extra hard to rank on the first page.
Don’t compete with Level Sellers
As stated, Level sellers already have a lot of clout in the form of a Fiverr badge and 5-star reviews. You can’t beat them until you are at their level.
As a new seller, you can only compete on keywords since you do not have many reviews.
Some buyers look specifically for New Sellers as they offer cheaper services, which means you do have a dedicated audience. But in the initial stages, you need to compete solely on price with thousands of fellow new sellers.
Now that you have understood the game, let’s talk about the next in list of Fiverr SEO tips for new sellers.
Find your real competition with Fiverr search filters.
Let’s jump over to Fiverr and see how a Buyer sees the search results. We will assume they are looking for a logo designer.
Note that there are about 170,000 gigs that offer logo design. But not all of them are your competition. We will apply Fiverr filters to see gigs from new sellers.
We are now left with gigs from the new sellers who can speak English.
And we still have about 118,000 gigs! So, we have to niche down and be more specific about the service. Let’s check the ‘Category’ filter.
From there, we selected ‘logo design’, and guess what, we still have hundreds of thousands of sellers.
You can also use Budget and timeline filters to zero down to a niche.
We added a bunch of filters so we are left with 2000 gigs.
These are your real competitors.
Think from the buyers’ perspective.
Now we start getting into the SEO aspect of Fiverr.
We have seen quite a few screenshots from the Fiverr search screen. You now have an idea of how buyers drill down to that one perfect seller. If you want to be that seller, you need to get into the mind of the buyers.
They are hoping to get the best possible services at cheap prices. Anyway, they want to have a logo created for them.
So think out, what they might put into the search bar? Maybe ‘website logo designer’, ‘logo design in 24 hours’, ‘website logo in 5$’, the list is endless! You need to try different keywords to understand the buyers’ intent.
In general, you can do a keyword research for FIverr from these 3 perspectives:
Buyers can get very specific with their industry while typing into the Fiverr search bar. For example, if someone is in rubber industry and requires product descriptions written around that, then the keywords they may use are: content write rubber industry, rubber products description, etc
Even though the Fiverr algorithm enables filtering sellers based on the buyer’s budget, some buyers use them in keywords too.
For example, cheap logo designers, powerpoint design less than $10 could be some keywords they may use.
- Geographic location or language
Buyers can also find you if they are looking for services from sellers from a specific country or those you speak a particular dialect.For example, american voice over artist,german blog writer, etc.
Gather keywords manually
Once you have at least 5 such SEO keywords for your Fiverr gig, pop them into the search bar and drill them down by putting filters.
For each keyword, pick the top 8 ranking gigs. Take a note of their Gig title, Gig description, Meta Tags used, SEO title used, and FAQ text.
Put them all in a notepad. Do not use any tool to get these keywords because they rarely give an accurate Fiverr keyword search volume. When you do this process manually, you are taking keywords from gigs that are already ranking! There is no doubt that those keywords are working.
Create a word cloud to find the most common keywords
Here’s where things start getting interesting.
The keywords you have saved can give deep insights into the search volume. Plug those keywords into a Word cloud generator of your choice. You can use Monkey Learn’s tool.
We put in some random keywords in the tool and clicked on Generate Cloud.
The word cloud looks like this –
You now have the keyword frequency on the right. This indicates that if a keyword is being used by the top 8 gigs, it must be valuable!
Put a spin on your gig title to stand out from the crowd.
Okay, now that you know what keywords you must include, you can go ahead and use them in your gig.
Make sure you include the most used keywords in the Title and SEO title of the gig. Sprinkle the remaining keywords in other areas like Tags, and FAQs. You also use them to SEO Gig Description.
But, you need to stand out from the crowd. Sure, you can do it using imagery or videos. But title tends to be an element that stands out to buyers. Use this fact as an opportunity to get innovative with your gig, you already used the keywords that popular gigs use; now try a word that they don’t use.
Fiverr SEO Optimization FAQs
What is SEO Title in Fiverr?
SEO title is a phrase of text that tells Fiverr gig algorithm what your gig is about. It is the prime location where Fiverr crawlers learn more about your gig category and sub-category. It offers additional space to add relevant keywords and using it will improve the chances of your gig to rank higher.
You can find the SEO gig title and fill it in the overview tab as your edit your gig. In that widget, you can find the option of upgrade SEO as shown in the below image.
This will open up the space where you can key in your SEO gig title – as shown below.
What does SEO mean in Fiverr?
SEO on Fiverr is the process of using the right words at the right places in your gig to influence the Fiverr algorithm to rank you on the first page of search results is known as Fiverr gig SEO.
For example, say an American buyer is looking for explainer video services for her ecommerce website. She will type some very specific sets of words to find the right sellers. Like – explainer video ecommerce, video creator ecommerce, american ecommerce explainer video. These sets are called keywords.
Fiverr SEO will help you be visible to her on the first page of search results.
How to write the SEO title in Fiverr?
You can write the Fiverr SEO title by packing it with highly relevant keywords. You have a limit of 50 characters but that’s enough to fit in the right content to make your gig rank better.
How to find low competition keywords for Fiverr?
1. Be very specific with your niche.
The more accurate you are with your niche, the more precise keywords you pick. For example, if you want to target American buyers who operate in insurance, you can use them as keywords. Your gig title in that case would be – I will write SEO friendly content about American insurance. This way you attract a very niche audience base.
2. Find long-tail keywords
Long tail keywords are crucial for you to rank of the first page of Fiverr as a beginner. They are those keywords that have 3-4 words, low search volume but highly relevant audience. Since these keywords have low competition you can pierce through the competition quickly.
3. Analyze competition
When you search for a keyword, Fiverr shows how many gigs rank for that keywords. A very high number indicates high competition, it’s an indication that you must niche down further. You can find a series of image examples here.
4. Analyze what your competitors do
Put the initial long tail keyword in the search bar to see the results. Study what your competition has done, read their title, description, FAQs and what ever else they may have and see how they have inserted keywords in their gig. Also see the different versions of keywords used and highlighted in the gig description.
In this post, we learned how to do SEO of your Fiverr gigs. Unlike with Google, Fiverr gig optimization for SEO doesn’t need backlinks or technical fixing of your gig page. You even need a Fiverr gig keyword research tool, as you can manage with the word-cloud method we shared.
Often, simple keyword optimization is enough. And if you do it the way we suggested, there is a great chance you start ranking higher on the Fiverr search pages. This single step can help you make money on Fiverr.
Now that may take 2-3 months, as search engines take time to index you. Still, you will get some sales in the interim before you blow up.
Also, Fiverr gig SEO is just one way, there are many other ways to promote Fiverr gig.
That’s all folks, you now have some killer Fiverr tips to do SEO as a new seller. Implement them and let us know how it worked.
Irrespective of your gig category, you must understand the buyer’s approach to hiring on Fiverr. Learn more.