How to get natural backlinks

The Ultimate Guide to Getting Natural Backlinks

Generating backlinks is an uphill task. It takes a lot of time, requires a substantial budget, but still does not guarantee results. Even if you identify quality websites for your guest post, you can never be sure if the backlink is permanent.

Plus, Google may change its definition of a good backlink in its next algorithm update and hit you with a penalty. It will destroy your rankings and traffic.

But what if you could get backlinks without investing a dime or a minute in it? What if you need not dread algorithm updates? Sounds too good to be true?

Not when you are building backlinks naturally.

Natural backlinks are the backlinks that you get when bloggers link to your content due to its insightfulness and relevance to their readers, and not because you paid them to do so.

A backlink profile in which the majority of backlinks are acquired naturally is known as a natural backlink profile. It is composed of backlinks acquired due to the quality of content hosted on your own website or asset.

Google prefers a natural backlink profile, in fact, paying for a backlink is seen as a manipulation of its search algorithm.

And this is how you identify a natural backlink –

Qualities of a Natural Backlink

  1. A natural backlink is from a related website, placed in a contextual setting.

For example, if you get backlinks from directories, often you will link them to the homepage or a sales page. However, when someone mentions your website in a blog, they will link to a relevant blog on your website. This makes the backlink contextual.

  1. You can’t identify how the blogger discovered your blog.

The blogger who linked to your article might have found it through any channel like Social Media, Organic Search, etc. You can’t tell for sure how you acquired that backlink.

  1. It comes with relevant anchor text.

Natural backlinks are all about the value you add. When bloggers link to your blog post, they will add an anchor text that is relevant to your blog. For instance, an anchor text may quote statistics on your post, like 20% increment in sales instead of your business name.

Why do you need natural backlinks?

You need natural backlinks as they save you a lot of time and money that you would otherwise spend in backlink outreach campaigns, plus you get quality backlinks without asking for them.

It’s a fact that backlinks are important for search engine rankings. They provide proof to search engines like Google that you have quality content that other bloggers link to. But when someone buys backlinks, it provides an incorrect signal to Google about website quality and value. This is black-hat but Google has no way to know that you bought backlinks, for now.

Natural backlinks are what Google intends backlinks to be. It’s as white-hat as it gets. There are several benefits to having a natural backlink profile.

  1. You get 100% white-hat backlinks

You need not worry about the next Google algorithm update if you have a natural backlink profile. Natural backlinks are white-hat so you will not be hit by a Google penalty.

  1. You save time and effort

Many businesses hire employees just for outreach campaigns. It is a full time job. It takes hours to write those outreach emails, optimize them, follow-up, and eventually write a guest-post based on the host-bloggers requirements. With natural backlinking, you just write content for your website and get backlinks from it. Simple as that.

  1. You save a ton of money

Guest-posting is not free anymore, nor is link-insertion. It costs at least $100 to guest-blog on a quality website. Still, there’s no guarantee that you will keep that backlink forever. Even if you pick the right websites to guest-post, you can still land a bad backlink because you never know where the website stands in terms of future Google penalties.

  1. You keep your content

Creating top-notch content is not easy. It takes hours upon hours to create that one piece that just… clicks. With outreach, you need to give it away for someone else’s benefit.

  1. Your content becomes a constant source of referral traffic

When you create content worth linking to (which we will show how in a bit), you grab attention and generate natural backlinks in the process. You get a ton of referral traffic from the websites that link to you. Paid backlinks, on the other hand,  are a temporary source of referral traffic, you need more such backlinks to sustain the traffic. This makes paid backlinks unsustainable in the long run unless you have an unlimited SEO budget.

How to get natural backlinks?

Unlike outreach backlinks, you need not approach anyone to build natural backlinks, you simply get them. But there is a way to facilitate sharing of your content. In the next few lines, we will talk about techniques that will help you get more natural backlinks. This is how you create a natural backlink profile:

13 Methods to Get Natural Backlinks

how to get natural backlinks
  1. Create Infographics

Infographics are images that display information. They are easy to consume pieces of information that get a lot of shares on social media. 

You can convert your blogs and research documents into infographics using Canva. You can then share it on social media. Once you do that over a while, your content will get more impressions and clicks which will generate more backlinks to your website.

  1. Publish List Posts

The list post is an article in list format. It can cover different ways to do something, an ordered list of items, top tested results of an experiment. Etc.

List posts are a snackable form of content, people share and spread them at a fast rate. Plus, you can write them quicker than bulky how-to posts. You can also back your list posts with an infographic to make them more clickable on social media.

  1. Powerup with Original Research

Most blogs simply take content from other blogs and rewrite it to prevent plagiarism. It’s hard to tell the difference between two such blogs. One sure way to stand out from your competition is by writing blog posts that have unique data. This gives an incentive to other bloggers to link to your post.

In every industry, there is scope to create this type of content. You need to find those opportunities and invest time in research. Next, you can present the content in a table format or in an image form to make it more snackable.

  1. Craft In-Depth Guides

In-Depth guides are long 3500-7000 word blogs that are packed with information related to a particular topic. These guides are great in helping you rank for one competitive keyword and some related long-tail keywords.

These guides, once they rank high on Google, will generate a lot of traffic to your blog. This organic traffic is instrumental in driving natural backlinks to your website. But you need to have solid content in a presentable form to get more social media shares and backlinks.

  1. Get regular with video blogs (Vlogs)

Videos are a great way to drive tons of traffic to your website. When you publish regularly on YouTube, you eventually build reputation and subscribership.

With that, when you include a link to your website in your Video Description section, you are bound to get a lot of relevant visits. Some of these visits may transform into backlinks.

  1. Promote with Podcasts

Podcasts are a great way to build brand awareness for your website. You need not have hour long podcasts, if you provide quality information in a shorter duration, you will still attract an audience to your audio posts.

This audience will find your website from your profile page. This traffic coupled with the power of your brand will get you natural backlinks.

  1. Write Round-Up Blogs

A round-up blog is a collection of expert opinions related to a topic. Once you decide on a keyword, you can reach out to industry experts and ask them for a quote along with their website URL. Then you give them a mention on their website.

This gives them an impetus to share your blog as it contains their inputs. This way you don’t just build backlinks but also grow your network. This method sure requires some outreach, but you are doing that not to ask for links but to provide something.

  1. Participate in Events

Every industry has some events where industry experts meet. Participating in these events builds your network fast!

Even if your business is online, what sells even today is human interactions. Think of it this way, the owner of a website with DA 80 will not bother about the owner of a website with DA 20. But if they meet in person, the dynamics change. The new website now stands a chance to share its content with big players and get some quality backlinks in the process.

  1. Conduct Expert Interviews

Once you have enough contacts from the events, you can invite a few of them for interviews. Even if you have no contacts and your website is fairly new, you can still ask people to appear on your YouTube channel or podcast. People love to be treated like a celebrity!

When you publish these interviews and share them on your blog, the interviewee will share them on their blog or on social media. This will get tons of eyeballs, brand mentions, and backlinks.

  1. Leverage Social Media

Social Media is the confluence of all your efforts. Be it an expert interview, your visit to an event, a new blog post, everything can be shared and promoted on Social Media.

One social media platform that deserves a special mention is Pinterest. This platform allows you to host your images and link them back directly to your blogs and other pages. Pinterest can be instrumental in driving quality traffic to your website.

  1. Practice Content Syndication

Content syndication is the process of publishing your content, already hosted on your website, on another platform. You need not change a word, nor worry about plagiarism because you already own the content.

You can republish the same content on platforms like Scoopit and Medium. But you need to include a canonical tag pointing the republished article to the original version. This way, you can direct traffic from these platforms to your website. Since all this traffic is organic and highly relevant, you stand a chance of getting some natural backlinks.

  1. Create Quizzes

Quizzes are another wonderful way to attract tons of natural backlinks. You can have quizzes that generate results right on the page or direct traffic to different pages based on their responses.

  1. Create Info-products

Info-products like deliver a lot of value. They provide a simple solution to a common problem which makes them shareable.

But you do not need a complex tool worth thousands of dollars to start with, you can start simple like a calculator, and still generate natural backlinks. You just have to make the tool extremely easy to use.


You now know why you need to generate more natural backlinks. You also have 13 solid ways to grow natural backlinks. Make sure you focus on creating quality, snackable content and building your network and you should be able to build tons of natural backlinks.

Which method of did you like the most?


What’s the difference between natural and unnatural backlinks?

Natural Backlinks Unnatural Backlinks
Built organicallyBuilt through outreach
100% Safe, Aligns with Google’s recommended method of acquiring backlinksMight backfire with the next Google Algorithm Update
100% Free of costIt might cost a bit
Highly sustainable backlinksRequires focused efforts to get new backlinks

Are all backlinks that I acquire without outreach – natural backlinks?

No. At times, you may face a negative SEO attack. In such a scenario, you will get tons of low quality backlinks that can ruin your website reputation and get you penalized by Google.


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